Brand Activation: Moving Beyond Strategy
Activating the Atlas brand requires segmenting the master brand strategy into tactical initiatives, tools and behaviors. In other words, we may have talked-the-talk, but brand activation empowers us to walk-the-walk.
Or … since I work for Dave … run-the-run.*
* Anyone can suck-up
but this is how a professional does it.
(+2 Brownie Points for Jeff)
Reasons to Believe
Brand Activation takes many forms and is consistently communicated through a number of conduits, platforms and people.
Our approach to activation began by creating a new website. The messaging, look and feel were then transformed into every piece of collateral – even when creating client-specific content or developing materials for internal support. An assortment of marketing materials is provided below. To get additional details, simply click the image. Much of this content is used to educate our constituents; however, each piece is intended to provide reasons-to-believe.
Our new website is designed to educate, entertain and attract two audiences:
Prospective Clients and Prospective Employees
Notice we kept the careers page aligned with our culture. This was intentional because Atlas,
Walmart, Tyson, JB Hunt, and our competitors all seek the top techies.
Sales Support (a.k.a. “ABC”)
Because you know what second place gets? Steak knives.
Case Examples
Customer Specific Collateral
