GiveCamp NWA 2018
October 19 - 21, 2018
Original Objectives
The I’ll Fly Away Foundation wanted to partner with GiveCamp NWA to refresh their website, add SEO and learn how to install and use Google Analytics.
Below: The Foundation’s Original Homepage
Before diving in, we asked the founders to tell us their story…. from the beginning. Although interesting, it was a long, convoluted story riddled with old school celebrities and included a complex web of organizations, companies, and events, including the IFA Foundation, Brumley Music, Brumely Publishing, The Power of Music and the Ozark Song Writers Association – just to name a few.
When Betsy Brumley finished her story each team member shared their thoughts – most of which centered around modifications to their existing website.
But I saw things differently….
and needed the team to see things differently as well.
So I played this video.
Note: The video below is dated, therefore the production quality is low. However, the messaging is spot on.
After the video – and wiping a few tears – the founders shared an “Ah-Ha” Moment. They immediately understood they had an amazing story that wasn’t being told.
Consequently, the founders gave the team carte blanche. And the team, drunk with power, proceeded to change everything.
New Identity
New Website
Messaging
New Approach
